WHY WE EXIST

Very Very Vile is the product of a fortified belief: that to bear an unwavering sense of identity is to embrace oneself and turn your soul inside out.

To do so, is to feel a deeply rooted rightness in who you are and how you present yourself to the world around you, regardless of external perception.

Fashion is a lived art form and for some, it reflects a lifetime of experiences, becoming a second skin, holding memories and granting the outside world access to ourselves in a vulnerable yet obscure way.

We believe that fashion can become armour, a mirror of the self, a portal to our inner world; the anchor that grounds us when our identity feels challenged, threatened, or unfamiliar. This quality, to bring your soul to the surface, is what shapes Very Very Vile’s identity and the garments we create.

Our pieces explore the complexities of identity and power through self-surrender. Strength is not in resistance, but yielding to the self, beneath the expectations imposed on us, to the version of ourselves we long to embody.

TURN YOUR SOUL INSIDE OUT

OUR VALUES

At Very Very Vile, our ethos and values are woven into every garment. Creativity is championed and individuality is held sacred. We honour both the artisan and the wearer alike through an intimate bond made tangible with high quality, ethically sourced materials and processes. We embrace non-conformity and remain dedicated to carving out space for authenticity.

As our values remain at the forefront of our cause, we are committed to the pursuit of doing better; always searching for more sustainable and creative practices that reinforce this bond.